How to Write a Killer Cover Letter That Gets Results

A well-crafted cover letter isn’t just a formality—it’s a strategic tool that can be the difference between landing an interview and being ignored.

💡According to a study by ResumeGo (source), job applicants who submitted a tailored cover letter were 50% more likely to receive an interview request than those who didn’t.

That’s a massive advantage.

So, how do you write a killer cover letter that actually gets read—and more importantly, gets results?

Let’s break it down.

Why Cover Letters Still Matter

Despite claims that hiring managers don’t read cover letters, research proves otherwise. A survey by LinkedIn (source) found that 83% of recruiters say a strong cover letter helps candidates stand out.

A great cover letter achieves three things:

• Grabs attention – The hiring manager should be hooked from the first sentence.

• Showcases unique value – It shouldn’t repeat your CV; it should prove why you’re the right choice.

• Creates a connection – A personalised letter that aligns with the company’s values can make a powerful impact.

  
  

Now, let’s build your perfect cover letter.

The Structure of a Killer Cover Letter

1. The Opening Hook: Grab Their Attention Immediately

Your first sentence must be compelling. Avoid generic openings.

⚠️ Weak Example:

 "I am excited to apply for the Marketing Manager position at your company."

✅ Strong Example: 

"Last year, I launched a digital campaign that increased sales by 300%. When I saw your opening for a Marketing Manager, I knew my experience could make an immediate impact."

✅ Why this works: It immediately provides a reason to keep reading.

2. The Body: Prove You’re the Right Fit

This is where you connect your skills to the company’s needs. Don’t rehash your CV. Instead:

1. Highlight key achievements – Use metrics where possible.

2. Demonstrate industry knowledge – Show you understand the company’s challenges.

3. Keep it concise – Recruiters scan, they don’t read in depth.

   
   

Example: "I noticed your company is expanding into influencer marketing. At XYZ Agency, I led a collaboration with 50+ influencers, increasing brand engagement by 220% in six months. I’d love to bring that expertise to your team."

💡 Pro Tip: Hiring managers love seeing evidence of success. The Muse (source) confirms that data-driven cover letters stand out.

3. The Closing: End with Impact

Most cover letters fizzle out at the end. Instead, finish strong.

⚠️Weak Example: 

"Thank you for your time. I hope to hear from you soon."

✅ Strong Example: 

"I’d love to discuss how my expertise in [specific skill] can help [Company Name] achieve [specific goal]. Let’s schedule a time to talk."

✅ Why this works: It’s confident, specific, and invites action.

Common Cover Letter Mistakes to Avoid

Even a well-structured cover letter can be ruined by these missteps:

• Rehashing your CV – Your cover letter should complement, not copy, your resume.

• Too long – Keep it under one page. Hiring managers spend just six seconds scanning a document, according to an eye-tracking study by Ladders (source).

• Being too formal or robotic – Write how you’d speak professionally.

  
  

💡 Pro Tip: According to Zety (source), customised cover letters increase your chances of landing an interview by 65%.

Final Checklist: Does Your Cover Letter Have These Power Moves?

✅ An attention-grabbing opening sentence 

✅ A clear link between your skills and the company’s needs 

✅ At least one metric (growth %, revenue, engagement) proving your impact 

✅ A confident closing with a call to action

Ready to Write a Killer Cover Letter?

A strong cover letter isn’t optional, it’s a game changer.

If you want to maximise your chances of landing an interview, let us help. We write persuasive, tailored cover letters that get results.