Writing a Good Application Letter: Your Key to Landing the Job

A well-written application letter can set you apart from other candidates. It’s your chance to make a strong first impression and show why you’re the perfect fit for the role. This guide will walk you through creating a standout cover letter, using proven strategies.

If you’re unsure where to start, our UK letter writing service offers a Free Letter Fix with the first 250 words free and your application letter reviewed and edited to perfection.

Why an Application Letter Matters 

An application letter, often called a cover letter, introduces you to an employer. It complements your CV by highlighting your skills, enthusiasm, and fit for the role. A tailored letter shows you’ve done your homework and are serious about the job.

• Personal touch: Connects your experience to the employer’s needs.

• Showcases enthusiasm: Proves you’re genuinely interested in the role.

• Addresses gaps: Explains career breaks or unique circumstances.

  
  

According to a Jobvite survey (2023), 87% of recruiters value a tailored cover letter when screening candidates.

Step-by-Step Guide to Writing a Good Application Letter

1. Research the Company and Role

Before you start writing, dig deep into the company’s mission, values, and recent achievements. This shows employers you’re not just applying blindly.

• Visit the company’s website to understand their goals.

• Check recent news on BBC News for industry updates.

• Use LinkedIn to learn about the company culture.

  
  

Example: If applying to a tech firm like BT, mention their focus on digital transformation to align with their priorities.

2. Address It Correctly

Always try to address your letter to a specific person. This small effort shows attention to detail.

• Check the job advert or company website for the recruiter’s name and title.

• If no name is available, use “Dear Hiring Manager” instead of “Dear Sir or Madam.”

  
  

A CareerBuilder study 2024 (2024) found that 63% of recruiters are more likely to read a letter addressed personally.

3. Craft a Strong Opening

Your first paragraph should grab attention. Mention the job title, how you found it, and why you’re excited.

Example:

I’m thrilled to apply for the Marketing Assistant role at [Your Company], advertised on [Job Board]. Your commitment to sustainable campaigns aligns with my passion for eco-conscious marketing.

4. Highlight Relevant Skills and Experience

Use the job description as your guide. Pick 2–3 key skills and show evidence.

• Apply the STAR method (Situation, Task, Action, Result).

• Match your skills to the role’s requirements.

• Link achievements to company culture or goals.

5. Address Employment Gaps or Unique Circumstances

If your CV has gaps or you’re changing careers, be upfront.

Example: “During my career break, I volunteered at a local charity, developing project management skills that I’m eager to apply in this role.”

For advice, Scope provides guidance on discussing disabilities in job applications.

6. Close with Confidence

End by thanking the employer and inviting next steps.

Example:

Thank you for considering my application. I’m excited about the opportunity to contribute to [Company Name] and would welcome the chance to discuss my skills further.

Use “Yours sincerely” if addressing a named person, or “Yours faithfully” if not.

7. Tailor and Proofread

A generic letter won’t impress.

• Customise for each role.

• Use the same font and style as your CV.

• Match job advert keywords.

• Proofread carefully (try Grammarly).

Common Mistakes to Avoid

• Generic content: Tailor every letter.

• Overloading details: Keep it concise, 3–4 paragraphs.

• Ignoring the job advert: Align with requirements.

• Typos: Proofread twice.

FAQs About Writing a Good Application Letter

1. How long should an application letter be?

    3–4 paragraphs, 250–400 words.

   
   

2. Can I use the same letter for multiple jobs?

    No. Tailor each one to the role and company.

   
   

3. Should I mention my disability?

   Only if you’re comfortable. Focus on your strengths and fit.

Ready to Stand Out?

Writing a good application letter takes effort, but it’s your ticket to getting noticed. Tailor it, show enthusiasm, and back up your claims with evidence.

Not sure if your draft works? Try our Free Letter Fix – the first 250 words edited by our experts. If you’re aiming higher, our letter writing service will refine the rest.